PocketBook at Frankfurt Book Fair with PocketBook Digital to spread best e-reading practices

1 November 2016

PocketBook will take part at Frankfurt Book Fair 2016 together with reliable partners from the German speaking area to share its deep expertise with representatives of worlds’ book market. This year PocketBook is also proud to be the participant and sponsor of Markets 2016 Global Publishing Summit, which will be held on the eve of Frankfurt Book Fair, bringing together over 300 executives from book industry all over the world.

Over a year ago PocketBook has represented PocketBook Digital – a powerful end-to-end e-reading solution, which meets all modern requirements of publishers and book resellers. At Frankfurt Book Fair PocketBook is ready to sum up the results of the year of successful partnership with the key partners.

Enrico Mueller, CEO of PocketBook Readers GmbH comments: “A year ago PocketBook launched its Cloud to provide excellent e-reading experience together with its partners. This year was very active to us, we continued to develop and implement new features for more users’ comfort. For instance, in the nearest days the easy ability to scan ISBN codes among mobile devices will become available for users of PocketBook Cloud and it`s reading applications. It’s just another small step to the limitless freedom of e-reading. We are glad to create new opportunities to purchase e-content that in combination with our Cloud allows to read anywhere, anytime, from any device. We are inspired by our partners who are experts in creating perfect reading experience. We are also glad to expand our solutions for e-reading with new partnerships, and our next region to launch Cloud is Switzerland. We will be glad to share details nearest time”.

With its flexible approach to B2B projects PocketBook rapidly expands the Cloud services for end-users, adopting its software solutions for new partners. It is possible to choose from ready services for e-reading of white label solutions, which will allow fast entering on the market of book e-commerce and guarantee increase of book sales by attracting Android, iOS and Desktop users.

Jürgen Klapper, KNV Head of Sales, accents the advantages for booksellers: „Together with our partner PocketBook we offer innovative solutions for booksellers like the Cloud, which is perfectly integrated into our online platform "KNV E-Commerce Solutions". All our solutions can be easily implemented in a cost-efficient way by booksellers. We encourage the booksellers to reach best results by providing them with different promotion possibilities and eye catching advertising materials, which are worked out thoroughly in tight cooperation with PocketBook.”

Susanne Bez, member of the executive board of Umbreit, comments the cooperation with PocketBook: “Taking part in the development of our business partner’s marketing campaign is an exceptionally gratifying experience. Thereby we have the opportunity to contribute our expertise for the retail bookselling market, representing an important sales channel for e-reading devices and e-books. Our cooperation with PocketBook enables us to provide our customers with technical e-reading solutions at its best.”

Along with the B2B software solutions in first focus of PocketBook at Frankfurt Book Fair are the lately announced devices. The visitors of the Fair will have the chance to see and get personal experience of using of the new flagship model PocketBook Touch HD. The new device provides excellent optical properties due to its 300DPI E-Ink Carta™ 6-inch touch-screen. Another new e-reader to be represented is PocketBook Touch Lux 3 Ruby Red – limited edition of the bestseller in exclusive color. Furthermore PocketBook represents InkPad 2, the next generation of Inkpad product series with extra-large 8-inch screen and frontlight. All devices are equipped with frontlight, have touch-screen, built-in wireless Wi-Fi, preinstalled dictionaries, and support of 22 formats.
The synergy of high-end devices and modern software platform for e-reading created by PocketBook presents the perfect solution for most comfortable reading.

Drop by and learn more about best hardware and software solutions for excellent e-reading. You will find PocketBook in hall 4.0, booth D9 (KNV stand) and hall 4.0, booth H16 (Umbreit stand).